In this post: If you love farmhouse chic, but are tired of the same old limited options, you’ll love this new source for modern farmhouse decor.⇒
I’ll be honest… I love a good night out in New York.
I’ve lived here all my life and it never gets old. Throw in cocktails and hors d’oeuvres, and it’s all the better.
So when my sponsor, Ashley HomeStore, invited me to an event to preview their new home decor line, I thought “Sure, why not?” I love home decor. I love a night out. I love food and drink. Sign me up!
What I didn’t expect was to be blown away, both by the attention to detail of the event itself, along with the gorgeous styling of this farmhouse chic line!
The name of the new line is mane + mason and it will be available at Ashley HomeStore in mid September. It’s an expertly designed collection of products that can best be described as modern farmhouse decor, and is comprised of both furniture and decorative objects.
In addition to the modern approach to farmhouse decor, what sets this line apart from its varied competitors is the affordable pricing that makes you do a double take at the tag. It’s rare to find such fine quality in attainable furniture, but the sheer size of the company and its vertical integration puts it in a unique position to offer such value.
From the minute I walked into this uber-chic loft space in a Manhattan Penthouse, I knew I was in for a real treat. One couldn’t help but notice how perfectly the space complemented the line, with planks and beadboard and tiling and more.
And because I wound up with so many photos, I’ve decided to break this up into two posts. This first one will focus on the general vibe and aesthetic of mane + mason, plus the charming little extras that made the event so special. Then I’ll be back in a few days with more details and specifics about the products in the line, and how you might style them in your own home.
One wonderful detail that went a long way in serving the spirit of the modern farmhouse theme was the inclusion of a well known chef from a NY establishment, presenting farm to table foods in this stunning kitchen.
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In the next post you’ll see the weightier furniture pieces and fully dressed rooms, but here I chose to underscore the glorious farmhouse vibe that informs this look, brimming with decorative details that are captivating in their simplicity.
A delightful laundry room…
With lovely fresh flowers…
A charming workspace, with light and airy storage…
A sweet little vignette, with creative galvanized shelving…
A lovely dining spot, with comfortably mixed seating…
A fabulous vintage bath, accessorized to perfection…
And greenery draped at every turn.
The display was magical, spread out on two floors, but I’ve only revealed the tip of the iceberg here. You can get a sense of the beautiful aesthetic, yet stay tuned next week for the reveal of the styled rooms.
I know this is a line that you’re going to absolutely love, with an identity all its own. It’s not another “me too” in the farmhouse genre but a true new interpretation of modern farmhouse style.
A huge thank you to Ashley HomeStore for inviting me to this event and giving me the opportunity to introduce you to this wonderful new line.
Yep, I love a good night out in New York, indeed!
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Lucy Beliveau says
Thursday, August 30, 2018 at 10:16 amHow lovely of Ashley Homestore to invite you to their viewing of the new Mane + Mason modern approach to farmhouse decor!! You are one lucky Lady!! Your pictures are excellent and show well some of the details of the new decor. Although not for me, I can imagine it would be very suitable, if not perfect, for a young couple. My home is lovingly full of family antiques and I just don’t see that ever changing!
Next week should be fun when you show us how the new Mane + Mason’ farmhouse chic might be styled in a real home! I’ll definitely stop in to see how it will look!
You are very good at what you do! Even though I knew I wouldn’t run right out and buy this new line, I kept on reading what you had to say! Your interesting pictures and your informative narratives held my interest!!!?
Lory at Designthusiasm says
Thursday, August 30, 2018 at 7:54 pmThank you, Lucy! I, too, can’t live without my antiques. But I do love to mix them in with newer things, too… 🙂
Patty says
Thursday, August 30, 2018 at 6:11 pmHi I’m looking forward to your next post. Could you tell me anything about the brand and model of the kitchen stove? It is very different.
Lory at Designthusiasm says
Thursday, August 30, 2018 at 7:53 pmThank you! Not sure about that because I believe that was part of the show space. It’s really cool though, isn’t it?
Christy says
Sunday, September 9, 2018 at 1:23 amPatty, it is an O’Keefe & Merritt! Isn’t it beautiful?
Lory at Designthusiasm says
Sunday, September 9, 2018 at 10:55 amAh, there you go. Thanks for adding that!!
Dorothy Romisch says
Thursday, August 30, 2018 at 10:19 pmCan’t wait to see more from the Mane and Mason line. I appreciate your take on what you saw. Your pictures left me wanting to see more. I have a serious love affair with combining a mid century modern and modern farmhouse design style in our home. Can’t wait to see the whole collection. Thank you for sharing great peek.
Lory at Designthusiasm says
Friday, August 31, 2018 at 8:58 pmAh, then you will love next week’s post. I have it set for Thursday, so enjoy… 🙂
Carole says
Monday, September 10, 2018 at 12:01 pmPlants and candles in the laundry room is really just too silly.
Lory at Designthusiasm says
Monday, September 10, 2018 at 8:30 pmReally?? I love to surround myself with things I love. Especially in the laundry room… 🙂